Live from Pet World Arabia 2025 — Mimine’s Custom Cat Litter Sets the Market Ablaze

At “Pet World Arabia 2025,” Our products made its debut in the Middle East market, drawing professional buyers and distributors from over 30 countries—including the UAE, Saudi Arabia, and Qatar—with its advanced production capabilities, outstanding product performance, and extensive customization services. In just 2 days, our team met with more than 100 potential partners, received dozens of order intentions, and laid a solid foundation for expanding into the Gulf region.

1. Debuting in the Middle East: Going Global

1. Exhibition Background

Pet World Arabia is the most influential professional pet supplies expo in the Middle East, attracting over 500 exhibitors and tens of thousands of trade visitors each year, where leading international brands showcase trends and launch new products.

2. Our Booth Highlights

Design Concept: Embracing the theme “Clean · Healthy · Eco-Friendly,” our booth featured a simple white-and-green palette to emphasize the natural, high-efficiency qualities of our products.

Product Showcase: We displayed four major series—bentonite clay litter, tofu litter, tapioca litter, and blended formulas.

Interactive Demonstrations: A live demo area allowed visitors to experience rapid absorption, dust-free performance, and easy scooping firsthand.

New Release: We unveiled our Obsidian Black Bentonite Clay Litter—cloud-soft texture, instant absorption and lock-in moisture, ultra-low dust—offering a pristine, worry-free experience.

2. Proven Strength: Quality First

1. Advanced Production & Testing

A 125,000 m² modern factory with six fully automated production lines, daily capacity exceeding 8,000 tons.

In-house QC team implementing a six-stage inspection process: raw material screening, formulation testing, waste-water monitoring, sphericity analysis, antibacterial efficacy validation, and final product stability trials.

It has certificates such as iso9001, msds, Ce, NTS, SGS and BSci

2. Exclusive Patents & Technologies

National patent on our “six-stage dust-removal process,” achieving industry-leading low dust levels.

Proprietary stable clumping formula delivering 350% absorption rate and strong clumps with no residue.

3. Customer Spotlight: Widespread Praise

1. Feedback from Gulf Buyers

Major UAE Trader: Praised our “low-dust, high-efficiency clumping” and requested large-format packaging.

Saudi Pet-Store Chain: Highly recognized our eco-flushing formula and plans to introduce online ordering.

Qatari Importer: Expressed strong interest in custom coloration and branding, discussing OEM cooperation.

2. On-site signing and intention

Signed three framework agreements covering the Middle East and West Africa.

Collected over 50 letters of intent, with first-year export revenue projected at USD 2 million.

4. Innovative Services: Customization Advantages

Packaging & Design: 8-hour rapid packaging design service to suit various retail channels.

Market Support: Complimentary local market research reports and promotional materials to help distributors enter the market quickly.

One-Stop Coordination: Comprehensive support from import qualification guidance and customs clearance to logistics and after-sales training—minimizing partnership risks.

5. Looking Ahead: Growing Together

Follow-Up: Our market team will complete in-depth visits and sample testing with all potential clients within one month after the show.

Regional Deployment: Based on exhibition intent data, we plan to establish distribution warehouses in key cities like Dubai and Riyadh.

Long-Term Partnerships: We sincerely invite more global partners to join us in driving the next era of clean, healthy, and green cat litter!

Pet World Arabia 2025 was not only a showcase for our brand but also a milestone in Mimine’s entry into the Middle East. Going forward, we will continue to deliver superior products and attentive services, partnering with colleagues around the world to write a new chapter in the pet supplies industry.