IIPE Indonesia Recap: Meaningful Conversations and New Opportunities for Mimine Pet

The IIPE Indonesia International Pet Show has successfully concluded, leaving Mimine Pet with valuable market insights, new business connections and many memorable conversations.

From October 31 to November 2, 2025, our team met visitors at Booth D13-01 in Tangerang, Indonesia. The exhibition brought together pet product importers, distributors, retailers, brand owners and industry professionals from Indonesia and other Southeast Asian markets.

Throughout the three-day event, our booth received strong interest from buyers looking for reliable and differentiated cat litter products. Discussions were closely related to real market needs, including clumping performance, dust control, odor management, product affordability and packaging suitable for local retail channels.

Bentonite cat litter remained a practical choice for buyers focused on strong clumping and competitive pricing, while tofu and cassava cat litter attracted attention from customers seeking plant-based alternatives. Mixed cat litter also generated interest because it can balance absorption, odor control and cost for different market segments.

One of the most valuable outcomes of the exhibition was the direct feedback from customers. Buyers shared their preferences for particle size, fragrance, package weight and product positioning. Some visitors were looking for products suitable for supermarkets and pet stores, while others needed customized solutions for online brands or regional distribution.

Private-label cooperation was another major topic during the show. Our team discussed customized formulas, packaging design, logo printing, bag specifications and functional additives with potential partners. Several conversations have already moved into follow-up discussions involving samples, quotations and product selection.

The event also gave Mimine Pet a clearer view of the Southeast Asian pet care market. Buyers are paying greater attention to the balance between product performance, attractive packaging, stable supply and competitive pricing. This feedback will support our future product development and help us provide more suitable solutions for regional customers.

We sincerely appreciate everyone who visited Booth D13-01 and shared their ideas with us. The exhibition may have ended, but the conversations and cooperation opportunities are continuing. Mimine Pet looks forward to turning these new connections into long-term partnerships and bringing dependable cat litter solutions to more customers across Southeast Asia.